Channext
SaaS Strat-UpChannext is revolutionising Partner Marketing by helping global brands like Cisco, HP, and Logitech increase revenue through strategic Channel Partnerships. Their platform reshapes how these companies engage with partners, optimise marketing, and drive growth, positioning Channext as a leader in the software development and MRM industry.
Strategy
This project focused on enhancing Channext’s digital marketing within the competitive software and MRM sectors.
The challenge involved working closely with the marketing and agency departments while improving marketing assets and campaigns to boost conversion rates from MQLs to SQLs. Leveraging AI and refining design workflows improved efficiency and ensured timely project delivery.
Creative Approach
A deep understanding of Channext’s brand identity and industry standards was essential. Content design initiatives significantly increased partner engagement through collaboration with industry leaders like HPE, Samsung, AWS, and Logitech.
The projects included podcasts, LinkedIn graphics, social proof content, infographics, and strategic materials like campaigns-in-a-box, whitepapers, webinars, and presentations.
Every asset created aligned with Channext’s goals. For instance, podcast thumbnails and snippets were designed to capture attention quickly, boosting ad performance and conversion rates. Infographics simplified complex data into visually compelling formats, while presentations focused on clear, impactful communication of strategies.
The designs of internal and external communication materials were driven by the latest industry trends and user feedback, ensuring relevance and impact.
Impact
This design-driven approach led to significant improvements in partner engagement and marketing efficiency.
Podcast and LinkedIn campaigns saw improved ad performance and solid social proof, enhancing Channext’s market presence. The infographics and presentations effectively conveyed complex ideas in a clear and engaging message, improving team alignment.
In the agency department, contributions to landing pages, banners, and social media posts further strengthened Channext’s digital presence, driving more effective partner marketing outcomes.
& SO MANY MORE
Ready to take your designs to
the next level?
I’d love to help, reach me anytime, ask questions.